Privacy Policy

When you visit our website, we may collect information in several ways:

• Information You Provide: We collect information you voluntarily submit through contact forms, email inquiries, or newsletters. This may include your name, email address, and any message content you share.
• Automatically Collected Information: Our website automatically collects certain data through your browser, including IP address, browser type, operating system, pages visited, time spent on pages, and referring URLs.
• Cookies and Similar Technologies: We use cookies and similar tracking technologies to enhance your browsing experience. These may include session cookies (temporary) and persistent cookies (stored longer-term).
• Third-Party Analytics: We use analytics services to understand how visitors interact with our website. These services may collect data about your browsing patterns to help us improve our site.

We use the information we collect for legitimate business purposes:

• To Respond to Your Inquiries: When you contact us with questions about our blankets, throws, or bedding, we use your information to provide timely responses and support.
• To Improve Our Website: We analyze user behavior and feedback to enhance website functionality, content, and overall user experience.
• To Send Communications: If you subscribe to our newsletter, we’ll use your email to send product updates, content, and information about our offerings. You can unsubscribe at any time.
• For Affiliate Partnerships: We partner with Amazon through our affiliate program. Information may be shared with Amazon as needed to process and track affiliate referrals, in accordance with Amazon’s policies.
• For Security and Compliance: We use information to prevent fraud, protect against malicious activity, and comply with legal obligations.
• For Analytics: We analyze traffic patterns and user interactions to understand which content resonates and to optimize our marketing efforts.

Our website uses cookies and similar technologies to enhance your experience:

• Essential Cookies: These cookies are necessary for basic website functionality, such as remembering your preferences and maintaining security.
• Analytics Cookies: We use tools like Google Analytics to track how visitors use our site, which pages they visit, and how long they stay. This helps us understand user behavior and improve content.
• Advertising Cookies: These may be used to deliver personalized content and track the performance of affiliate links, particularly related to our Amazon partnerships.
• Third-Party Cookies: Our partners (including Amazon and analytics providers) may place their own cookies on your device to track interactions and provide services.

Most web browsers allow you to control cookies through your settings. You can choose to accept or reject cookies, though some website features may not function properly if cookies are disabled.

We respect your privacy and do not sell your personal information. However, we may share information in these limited circumstances:

• With Service Providers: We may share information with vendors who assist us with website hosting, analytics, email delivery, and other business functions. These providers are contractually obligated to use your information only as necessary.
• With Amazon: As an affiliate partner, we share minimal information with Amazon necessary to track affiliate referrals and ensure proper commission attribution.
• For Legal Compliance: We may disclose information if required by law, court order, or government request.
• Business Transfers: In the unlikely event of a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.
• With Your Consent: We may share your information with third parties if you explicitly consent to the sharing.

We implement industry-standard security measures to protect your information from unauthorized access, alteration, disclosure, or destruction:

• Encryption: We use SSL/TLS encryption to protect data transmitted between your browser and our website.
• Access Controls: We limit access to personal information to employees and service providers who need it to perform their duties.
• Regular Monitoring: We monitor our website for vulnerabilities and security threats.
• Secure Data Handling: We follow strict protocols for collecting, storing, and disposing of personal information.

While we strive to protect your information, no method of transmission over the internet is 100% secure. We cannot guarantee absolute security, and you provide information at your own risk.

Depending on your location, you may have specific privacy rights:

• Right to Access: You may request a copy of the personal information we hold about you.
• Right to Correction: If your information is inaccurate or incomplete, you can request that we correct it.
• Right to Deletion: You may request deletion of your personal information, subject to certain legal exceptions.
• Right to Opt-Out: You can opt out of marketing communications, including newsletters, by clicking the unsubscribe link in emails or contacting us directly.
• Right to Data Portability (GDPR, CCPA): In certain regions, you may request your data in a portable format.
• Right to Non-Discrimination (CCPA, VCCPA, etc.): We will not discriminate against you for exercising your privacy rights.
• Right to Opt-Out of Sale (CCPA, VCCPA, CTDPA): While we don’t “sell” personal information as typically defined, you have the right to opt out of any data sharing practices.

To exercise any of these rights, please contact us at hello@getfrye.com with details about your request. We’ll respond within 30 days or as required by applicable law.

Our website is not intended for children under the age of 13, and we do not knowingly collect personal information from children. If we become aware that we’ve inadvertently collected information from a child under 13, we will take steps to delete such information and terminate the child’s account.

Parents or guardians who believe their child has provided information to us should contact us immediately at hello@getfrye.com.

Our website contains links to third-party websites, including Amazon product pages. We are not responsible for the privacy practices of these external sites. This privacy policy applies only to our website. When you click on external links, you’re subject to their privacy policies and terms. We encourage you to review the privacy policies of any third-party websites before providing your information.

As an affiliate partner with Amazon, please note that Amazon has its own privacy policy governing how it collects and uses information. When you make a purchase through an affiliate link, your transaction is subject to Amazon’s privacy and security practices.

Some browsers include a “Do Not Track” feature. Currently, there is no industry standard for recognizing Do Not Track signals. Our website does not currently respond to Do Not Track browser signals, but you can control cookies and tracking through your browser settings. If you have questions about privacy controls, consult your browser documentation.

We may update this privacy policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will post the updated policy on this page with a new “Last Updated” date. Significant changes will be noted clearly. Your continued use of our website after any updates means you accept the revised privacy policy. We encourage you to review this policy periodically to stay informed about how we protect your information.

If you have questions about this privacy policy, concerns about how we handle your information, or want to exercise your privacy rights, please contact us:

Frye
3471 Commerce Drive, Suite 108
Charlotte, NC 28206
United States

Email: hello@getfrye.com

We aim to respond to all inquiries within 10 business days. If you’re not satisfied with our response or believe we’ve violated your privacy rights, you may have the right to lodge a complaint with your local privacy authority or data protection office.